Xerius.be is one of the biggest Belgian platforms for businesses and self-employed people, providing services to help start their businesses and keep them running. Therefore, their website contains hundreds of pages with information on how to run your business, taxes, social security, .. They get a lot of visitors looking for specific information, and that’s why it’s important for Xerius to have the most user-friendly website possible, tailored perfectly for the average visitor. To achieve this feat, Xerius needs to understand their customer by doing detailed inbound marketing.
And that’s where Hubspot comes in: before the migration, Xerius had to process the various aspects of inbound marketing (e-mailing, CRM, website analytics, SEO, blogs, ..) via separate tools, often even independent of each other. Hubspot however combines all the marketing tools Xerius required into one big platform, so it seemed the right way forward.
The migration for such a big website is a big undertaking in which various parties took part. Antwerp Factory was responsible for the migration of all the content on the site pages into the in Hubspot created templates (based on the previous Xerius.be templates), the export of all the Wordpress blog articles to the new Hubspot blog format, the migration of old submission forms into new Hubspot-CRM forms and fixing general issues in Hubspot such as menu structures, templates that didn’t match up exactly, ..
After an intense process of migrating all the data, checking and double checking the new website, Xerius was ready to migrate. Of course, this happened late at night throughout the morning, with Antwerp Factory running tools to ensure the new website had no broken links, invisible images or non-functioning pages. With a project this big an absolute necessity, but overall the transition went smoothly, with visitors barely noticing anything.
If you already have a big website, the migration and setting up Hubspot exactly as you want with the right marketing requirements absolutely takes a while. However, in the long run, the fact that all the inbound marketing is automated and fully integrated in one platform will be a gigantic timesaver. Looking back, Xerius is very happy to have jumped on the Hubspot train early and be part of one of the fastest growing online marketing platforms.View project